Turns out pomegranates grow really well in dry, hot climates. I learned that when my father-in-law started a pomegranate orchard down in Texas.
I helped him turn brand the orchard and turn it into a business. I didn’t want it to feel like a generic side-of-the-road farmstand. It had to be more premium. So I paired modern, minimal typefaces with dusty colors inspired by the fruit and the soil. I also created a hand-drawn illustration style to add a little personality.
He paid me in pomegranates. They were delicious.