SK-II x NiNi

Art Direction
Product Design

I worked with SK-II to art direct an international social campaign starring one of Asia’s biggest influencers: Ni Ni. We created videos for WeChat, Instagram, and YouTube. They’re filled with humor, playfulness, and a mischievous little cat who’s always in the way.

Working with big international team meant creating detailed scripts, storyboards, and moodboard. We wanted to make sure nothing got lost in translation. A mix of product and personality kept Ni Ni feeling authentic in every video and every language.

Creative Director: Tiffany Pan
Strategy & Writer: Teddy Phuong
Director: Charles Mehling