Harlow Ice Cream

Branding
Lettering
Environmental

Harlow is an artisnal ice cream shop in Kobe, Japan. This project holds a dear place in my heart since it's in the city I grew up in. My role as a branding designer and a marketing consultant included creating the 'Chill Time Here' neon sign which has been very popular on social media. The concept of the brand comes from organic shapes that's inspired by the waves (Kobe is a harbor city) and hand lettering logo that aligns with the warmth and hand-crafted care that the owners have dedicated to this little shop.