Good Earth Tea

Digital Products
Art Direction
Branding

 

The concept for this pitch for Good Earth Tea was inspired by their variety of flavor combinations. We designed a digital experience that allowed the users to create their own flavors, including the packaging. In addition to the customizer, we created series of stories that went along with each pre-packaged flavors that had a whimsical, fantastical theme that went along with the naming of each flavors.